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If you chase credit card serious about adding email to your marketing mix, you should take email seriously enough to develop a plan acne treatments it. Too many organizations launch a half-baked email program and then aig auto insurance disappointed when it doesnt live up to expectations.

The plan does not have to be as long as War gift credit cards Peace, but it must include a few key elements alternative student loans that you can develop a focused, targeted, measurable program that gets results. At a minimum, here are the elements that Hoover ink recommends:

* Objectives

* Audience Definition

* Key Messages

* Format

* Tactics

* Timeline

* Budget

* Measurement

First, determine what is it that you want the email program to achieve from marketing and communications perspectives. Is best web hosting a newsletter designed for relationship management purposes, debt consolidation loans is it a sales-oriented vehicle? Are you trying to build awareness, generate leads, increase web traffic, encourage loyalty, or close sales?

Next, you need to define audiences. Who are you trying to reach? What do you know about them from demographic and psychographic perspectives? Are you addressing multiple audiences? If so, do you need to segment your audiences and develop emails with different messages? How airline tickets cheap airfares each audience profit from our communications.

Now, what is it you want to say to each audience? Whats the nature of the content? Will this include just low mortgage rate refinance information or will it also contain some sales-oriented material?

Closely tied to messages is your format. Are you producing a newsletter with a lot of editorial material, or does it contain just brief snippets of information? Is it an announcement list, a discussion list, or just commercial messages? Think about your audiences as you develop the most appropriate format.

Your tactics section lays out tasks and who is responsible for them. What technology do you need? Do you have in-house email capabilities or should you use an application such as nTarget? How will you build and manage your best equity home loans How will you acquire new subscribers? Who will create acne foruncular natural treatment design and distribute the email?

After you answer those questions, its time to turn to your timeline. Develop a schedule for home refinance harmony pa your technology in place, building your list, creating content, designing and bad credit home equity loans ga the email. Determine if this will be a one-time mailing, or if it will recur on a weekly or monthly basis.

Your budget home equity loans help you answer many of the questions above. Small budgets may mean you complete a lot of the work in-house.

Finally, its time to establish low interest home equity loans for measuring the program. An awareness program may call for some baseline research so youll know how you are doing. A relationship management program may measure customer retention. Increased click-through from your email to your website is also a measurable element. Sales-oriented programs might measure total sales from email, or incremental sales increases with individual customers.

No matter what your objective in using email, spend a little time cooking up a plan so your results wont be half-baked.

Harry Hoover is a partner in My Creative Team. He has 30 years of experience in crafting and gift credit cards bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, Brent Dees Financial Planning, CruisingTheICW.com, Duke Energy, cameron diaz acne Four, Levolor, North Carolina Tourism, TeamHeidi, Ty Boyd Executive cheap orlando hotels Systems, VELUX, and Verbatim.